For business, Pinterest vs. Instagram is all about demographics. The better you know your potential customers, the better you’ll know which of these might be better for your business. It all depends on who your customers are – the demographics you want to reach.
Pinterest and Instagram have about the same overall share of the online market. However there are two important differences, and each has a huge advantage for certain demographics.
The bottom line is this:
Young people use Instagram, women use Pinterest.
Of course there’s much more to it than that, but that’s the situation in a nutshell. Here are some statistical breakouts:
Instagram dominates young people: about 60% of the young-adult market (ages 18-29) use Instagram. That’s among “online adults,” which in that age range is pretty much everyone. Women also use Instagram more than men do, but by a much slimmer margin.
Pinterest is incredibly popular among women. Almost 3 times as many women as men use Pinterest! Pinterest doesn’t have nearly the age bias that Instagram does – women between the ages of 18 and 64 all used Pinterest. The critical 18-29 demographic does not stand out the way it does with Instagram, for example.
To re-cap the most important points – more young people use Instagram, more women use Pinterest, and neither has better numbers overall. Now let’s look at some other trends that might help you decide which is better for you.
Instagram is better for the following demographics: urban, rural, and earning less than $30k a year.
Pinterest is better for suburban prospects, and for $75k-or-more earners.
Now that you know the numbers in a nutshell, you can target your marketing with better accuracy. Considering some of these demographics, you can even use a different approach for specific products. Good luck and happy marketing!