This is our second segment of this three part article where we’ll be talking about attitude. Not just your attitude towards your consumers and followers, but also the attitude that will shape your business in the long run.
Attitude, Business, and Everything In Between
Before starting an online business you should already have an idea of what it’s going to be like when the foundation has been finished. Think about your online business a year after its inception. Think about the brand you’re going for.
Go on, I’ll wait here for a minute. Got it? Great.
Now list three of your attitudes that you want your brand to be associated with. To help speed this step up, imagine you’re invisible. Now you’re with two of your closest friend. They’re talking about you. What are your positive traits that they might point out when you’re not around? Those three attitudes will be your main frame when your business goes online.
This is imperative because it’ll help create a unique brand that only you possess. People strive to mimic others who are already on top. Don’t step in that pitfall. Copying others will lead you nowhere. Worse yet is it’ll force you to be someone you’re not which will end up with you hating your business.
Instead, just be you. Others may not like it, but let’s face, you’re not going to please everyone. You’re going to have some “haters” when entering this business. Don’t let it get to you.
Attitude Towards Your Following
Witty or funny, these are two top traits that people latch on to when it comes to online businesses. Look at Taco Bell and Old Spice’s Twitter account. Those guys are getting free PR through word of mouth because the person handling their page is funny and witty.
On the internet people will try to pull things on you. There will be tweets that may seem random and won’t make sense. The idea is to respond to it as funny or witty as possible.
But there’s a time and place for everything. Be professional, but be kind of cool too. I know, it’s highschool all over again.
Opinions and Perception
It’s also important to have an opinion on certain matters. This will add to the “unique” aspect of your brand. Talk about products in your niche. Do you like it? If so, why? And is there another brand that you favor?
But remember to be nice. Don’t flame that product. Instead, relay your point. Some will agree, others will disagree, the purpose is to start conversation among your customers.
Be careful, though, as things might heat up after a few exchanges. So regulate the dialogue.
Encouraging these healthy exchanges will help your site climb higher in the search result page. Not to mention you’re building your community as you’re doing it.
And last, but certainly not least, is you have to develop a thick skin when running an online business. Internet trolls are everywhere and you’ll likely brush with a couple of these people, especially if you’ve already accumulated a large following. Just remember the golden rule when it comes to internet trolls: don’t feed them.