If you’ve happen to stumble upon this article, chances are you’re looking for some advice regarding social media marketing. But what does this one has to offer that others haven’t already? There are a lot of websites out there that are listing the dos and don’ts and best practices of online marketing strategy, what makes this one any different?
To start off, we’re not going to talk about multiple things at once. We’re going to be focusing our attention on advertisements, specifically, Facebook ads.
I’ve seen a lot of business owners chucking money at this social media platform and failing miserably. One of the major reasons that this is so is that they don’t actually know what they’re doing. Seriously, you can’t just slam money on Facebook ads and expect conversions overnight.
Yes, it needs time. Yes, it needs effort. And yes, it needs a detailed strategy before you start acting. However, that might be too lengthy and you’ll be dozing off before you finish this article. So let’s look at one particular trick.
The Trick of Proximity
The trick of proximity is looking at something and associating it with another. As you may know, Facebook ads lets you laser target your audiences base on pages they like, where they live, interests they’ve listed on their info, and many others.
Okay, so let’s say you’re a business who sells nerdy apparels. Think for a moment how you would target your audience. For half a minute jot down whatever that comes on the top off your head. Done? Great!
Regarding location you’d want your audiences that’re living in the city. People living in urban areas are more exposed to this particular culture than those living outside of it.
“But there are numerous cities,” you might say.
Perhaps one of the best locations you can focus your ad is San Diego. Why? Because of Comic Con. Make sense, right? There are literally thousands upon thousands of people attending that event annually. Targeting that city increases the likelihood of your brand getting exposed on these hardcore fans of this culture.
Pages they like? Popular animes, comic book superheroes, and movie adaptations are just a few. But that’s too obvious. Use the trick of proximity. What are other pages you can associate to those that were mentioned above?
Best-selling games for one. Comic book fans are likely to be also gamers. Focus your ads on those who are heavily interested in games. Assassin’s Creed, Minecraft, World of Warcraft, DotA and LoL are just some of the popular games right now.
Another is books and their popular adaptations. Game of Thrones and Walking Dead are two of the most trending shows that easily comes to mind.
The Lesser, The Better
That’s right. When it comes to advertisements, the lesser your target audience is, the better it will be for you. Why?
Because your ads were designed to target audiences that are interested in your product and prevents it from posting on someone’s page that isn’t in to what you’re selling.
That’s how you laser focused your ads and gets you the most bang out of your bucks. It’s not about how wide your reach is; it’s about how likely your ad is going to be converted into profit.